Diana Ross, Kendrick & Franz Ferdinand. You sly devils.

A is for ACCURATE and A change in tempo.

I wanted to talk about how CHANGE is a must in storytelling.

How crucial it is to reward an audience.

That was the plan.

But the plan has changed. (see what I did there?)

But fear not, dear reader. I got you at the end.

Instead - drumroll please:

I will talk about the best change in tempo in music history.

For whoever disagrees with this, here is an informative video on what to do:

Your body won’t lie. Goosebumps, involuntary head-bobbing, and stank face are the accurate indicators of a satisfied rewarding system.

When done right, a change in tempo will give you all of the above. And “Love Hangover” by queen Diana Ross is the peak of the form.

The magic happens at 2:42. If you skip, you dead. Facts.

Unconvinced?

Well, I got two more examples for you.

Tap the tempo from 02:10 all the way to 02:43 and you'll travel from SWUNG time to DILLA time.

CHANGE.

They make you think you're not working for it. But you are.

That’s another post, tho.

Lastly.

Are these two too stanky for your poppy ears? No problemo, compadro. Here is some early 2000 hipstery goodness for you.

from 00:00 to 00:54, one song. After that. Buckle up, Dorothy. You're not in Kansas anymore.

There is a primal wiring kicking in when change is perceived.

I'm not making this up.

Or maybe I am.

To be sure. Next time. Check your head, shoulders, knees, and toes vibing to the subversion of what is expected. Satisfaction guaranteed.

Music, film, text. You name it. We're all for it, use it as a secret weapon. We won't notice- if you do it well.

To keep things on theme. Here are some goodies if you keen about change in storytelling numero one and two. Enjoy.