Freakier, tackier, dumber, bolder ♥️

Your taste will make you rich.

YT short of the week #12

Hello friend 👋

Like any good story, this one begins with Nelly Furtado.

🦜

But I'm getting ahead of myself.

First, I must ask you:

Do you know how to be yourself without having to be yourself?

Think of a quick answer.

ready?

Here is mine: 

Share your obsessions.

Like when you showed your new friend that impossibly cooler music video expecting them to say: "Omg, this is so very you".

if you know, you know.

Were you waiting for the librarian to congratulate you for having such good taste in choosing books?

Welcome. This is a safe space for you to admit it.

Authenticity is directly related to your obsessions. No matter how much of a copycat you want to be, you still have quirks and kinks that build your mighty self. 

That is your taste. 

It's a mutant power. 

And it will save the world with 3 words:

"Interested is interesting."

Watch Dodford's portrait of JAMIE32BSH and I'll meet you after.

36K views // 2.2K likes // 26 comments

There's power in following your interests. 

Here is how you do it, a la Dodford: 

Story beats

1. The Catch

Dodford:

"I don't know about you guys but this Petis Pois

be f*ckin bussin.

* green peas bag explodes on the toilet floor *

f*ck..."

There's a kid's song we sing in Chile: 

"Sal de ahi chivita, chivita. 

Sal de ahi de ese lugar"

It's about a baby goat who refuses to move, so you must call the donkey to get the baby goat to reconsider her silly behavior. 

But Baby Goat seems to have cult-leading charisma because now is the donkey who refuses to return.

The song continues with more and more animals joining the cult of Chivita Baby Goat.

The song is like counting to PI: infinite. 

Rumor has it that, eventually, the one creature who refuses to join the baby goat's cult is El Chupacabras. 

Which makes sense since El Chupacabras means "The Goat Sucker".

It doesn't end pretty for baby goat.

But my point is. 

Your taste operates like that. 

You have a chivita. And that chivita will take you on a journey.

Our chivita here is the Grammy-winning Canadian singer and songwriter:

Nelly Furtado. 🐐

2. The Subvert

“No but seriously who is this guy?”

Dodford / Jamie / Dodford

Here is how taste operates:

Nelly Furtado is the chivita

to bring Nelly, we needed Jamie

to bring Jamie, we needed Dodford

to bring Dodford, you needed me

And here we are.

Welcome to Nelly Furtado's cult. I'll be your guide.

So, how to find your inner Nelly "chivita" Furtado?

Which animals march in the conga line of your taste?

3. The Rundown

"This is Jamie: Canadian, a fan of indigenous dancing,

and TikTok's newest star."

I like Jamie

Interest cannot be manufactured. 

Jamie and Dodford are honest showing what interests them.

And so can you.

What's in your YouTube watch history?

What songs are in your Spotify yearly round-up?

What's in your library borrowing history

Your Netflix feed?

Your photos from 2, 3, 10 years ago?

That helps. 

But if you want to go pro.

I recommend using THE TIMELINE. 

4. The rundown

"200 million views later Jamie's simple bathroom dance has propelled him to the upper echelons of internet fame

Dodford 1: but why?

Dodford 2: I'll get to it!

Based in Lethbridge Jamie has been posting for years including a series of lengthy YouTube vlogs but his spotlight didn't arrive until this year when the world finally caught on to Jaime's charm to beTwitter's main character of the day is a bad thing but on TikTok: life-changing."

and now

My chivita-chivita multiverse timeline of taste.

journal 2022

I'll be the first to admit that this still looks way-cooler and ego driven than it should be. 

There's plenty of uncool stuff I haven't put in there yet.

Like the fact I was a ranked Magic the Gathering player until I was 21 years old.

(control thyselves, ladies, I'm a married man now)

5. The Moral

"you see Jaime's profile is for everyone no language barrier no controversy just good vibes he just looks legitimately happy and that's refreshing it splits opinion but here we've got a raise our glass for the algorithm no other platform can shine such a spotlight

I think it's beautiful"

Remember, kids:

INTERESTED IS INTERESTING.

Your taste is a cosmos of micro-obsessions fuelling your authenticity.

Put a 20 minute timer and make that timeline for yourself. Make it as uncool as possible, keep it to yourself, and use it to inform your next move.

Pull off a Dodford. Tell us everything about it. I would love to know.

Here is his recipe:

0. start with a question you want an answer for.

1. The catch: Something familiar, in a different light

2. The subvert: spin off in a new direction from viewer's expectations, pose a question.

3. The rundown: Why should we care? prove the question is worth answering.

4. The ramp-up: tell the story, build to the final question

5. The Moral: what did you learn?

I saw a livestream of Dodford breaking down this very YouTube Short.

He talks about making the short to answer a personal and honest question: 

"Why him and not me?"

His interest in Jamie was genuine. Not altruistic, but honest. And that's what matters.

Will Jamie's dances inform Dodford's future projects? 🪩

I think so.

So you've read this.

I watched Dodford.

Dodford watched Jamie.

Jamie danced to Nelly.

Nelly listened to Madonna.

And off it goes the chivita conga line of taste.

See you next week 🫶

Matias Ruiz-Tagle

Founder of Atomic Stories