Sauron, Airbnb, and the importance of their Point of View.

A is for ACCURATE

POV stands for:

• Pranks on vegans

• Puppies on vacation

But also:

• Point of view. 

The point of view is the voice that tells the story. 

Couldn't find who wrote it. Probably Sauron.

Everything has a POV. Novels, songs, tweets, TikToks, brands, The Bible. You name it.

A bold POV will effectively hijack your sympathy. For instance:

LotR

Frodo: Dude, your ring is trouble. We'll toss it into the volcano.

Sauron: Bro, free will is trouble. Return the bling. It ain’t yours. You're being, like, super unfair.

If LoTR had chapters with lil’ Sauron learning jewelry from his late mother. I’d root for him. 

Also, hobbits are super bourgeois. Go Sauron.

POV in business: 

AirBnb: Down with the middlemen! affordable traveling accommodations for all!

Popular cities: Excuse me, sir. 

Sir. 

Sir! 

Sir, you’re displacing people and disrupting the housing market. Stop.

If you ask a family with small kids traveling on a budget: Airbnb is a godsend.

“we can go to my sister's cottage instead"

If you ask a 60-year-old resident in Barcelona. Airbnb is a royal pain in the balls.

Manolo swiping on Tinder to find a BAE to crash at.

One more POV example:

Patagonia: Earth is dying. We can do better. We’ll fix the clothes you buy from us. We can do this. Go Earth.

Shell: Cool story, bro. So how many dolphins will carry your shipments from shore to shore?

The nut is this:

The sooner we know your POV, the more likely we’ll root for you :)

So. What’s your POV, Matias? 

Excellent question: I’ll give you 2

(yes, you can have many. Just make sure to tell us the ones you care about)

Uno:

There’s nothing sacred.

Break things,

find the atoms,

mix them well,

and serve them cold.

Dos:

99% of fruits are overrated.

Let's grow green apples, bananas, mangoes, blueberries, and watermelons. 

Nothing else. 

Oranges get a pass.

I had a good one.

Once.

If you're about to say:

But what about avocados and tomatoes?

You’re officially uninvited to my birthday.

Just kidding.

You can come.

See you on Wednesday!

Matias. 

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